Black Friday: The WHICH? way to getting a great shopping deal   | Personal Finance | Finance

As Black Friday looms, here are consumer group Which?’s top tips to get ahead in this year’s winter sales.  

1 – Don’t assume that the price you see on Black Friday is automatically the biggest discount. 

With hindsight some past discounts can sometimes turn out to be not as good as some retailers made them sound. 

Which? has independent and rigorous lab test results for thousands of products on its website and a price predictor that tells you when products have been their cheapest.   

– Follow the retailers you are most interested in shopping with on social media and sign up to their newsletters to keep updated on all their latest offers and get notified when sales go live.

– Find out if any shops will price match Black Friday deals at other retailers, as this will allow you to do a lot of your shopping in one place.

– Look at a company’s delivery costs in advance to make sure you don’t get a nasty surprise at the checkout. 

In a recent Which? survey about online shopping four in 10 (42%) of respondents said paying for postage and packing was an irritating part of online shopping. 

Some retailers offer a buy online and pick up later service. 

This allows you to save money on any delivery fees and avoid busy shops on the Black Friday itself.

– If your plan is to buy online, be aware that some online shops will be inundated with high volumes of internet traffic and webpages may take a while to load.6 

6 – Check the retailer’s returns policy before buying. 

Don’t assume you can return a sale item that you change your mind about. 

When you buy online you have additional rights under the Consumer Contracts Regulations.  

These give you 14 days from the time of delivery to cancel the purchase, even if it’s not faulty. 

There are a few exclusions to this such as personalised goods, computer software or some hygiene products.

– Look at the price instead of the advertised ‘saving’. 

Big discounts can sometimes be exaggerated to make the deal look better than it really is. 

It’s all very well being enticed by a product with a £200 discount but it may still be very expensive and it might not be quite what you are looking for. 

The Which? Reviews app gives you 8,000 unbiased product reviews in your pocket. and you can sort the Best Buys from the Don’t Buys. 

The download is free for 30 days. Find in the app store and search for Which? Reviews.

• Which? Reviews app on iOS can be found here

• Which? Reviews app on Android can be found here

Which? magazine’s chief Richard Headland counsels: “To get the best out of Black Friday, shoppers should do their research, form a plan and stick to it.”

For a guide to Black Friday shopping, click here

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